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This site iowabeauty.com had the following on the homepage, "Leading supplier of quality beauty supplies and salon equipment." We noticed that the website said " The Beecher Group is the exclusive importer of Artego Professional Hair Color." It also stated " Artego is a complete color system that will exceed your expectations of what a professional hair color can do for you. The rage of the professional beauty industry is Balayage highlights. Use the bleach that prevents bleeding and running with its hard outer shell yet remains moist and effective on the inside." The header had iowa beauty supply as the highest ranking keyword. It was followed by barber supply company, salon supplies, and spa equipment which isn't as ranked as highly as iowa beauty supply. The next words the site used was salon and spa software. beauty salon equipment was also included but could not be viewed by search crawlers.